Moblogging - The Next Step? November 7
Blogs, podcasts�.what’s next when it comes to getting your message across to the widest audience possible? It could just be that the new trend for ‘moblogging’ rises inexorably - with at least one high-profile provider now ready to roll this out to the awaiting masses.YouTube, fresh from its takeover by Google, is that firm - having stated that it will spread its video-share capabilities to mobile phones amid high public demand. This could have interesting implications for businesses which have already chosen to capitalise on YouTube’s ability to snare internet users, with mobile phone customers potentially very amenable to viewing short, sharp clips which can be loaded up by doing little more by putting their hands in their pockets.
Video moblogging sees people able to post videos directly from their phone to a website, or from one phone to another - again via a website. Ordinary moblogging is on the rise, too, with people increasingly able to update their written blogs and access other people’s via mobile telephone. The implications for businesses are easy to see. Mobile phones are more widely used than computers and generally more accessible, meaning that a larger number of people could be able to access a visual message at a given time using this medium. If companies can come up with compelling videos, photos or copy then this is an avenue to be explored in depth.
Short, snappy clips seem to be the way forward - and this is what blogging is often all about. There is evidence to suggest that mobile phone users have not been completely drawn in by the opportunity to watch their favourite television programmes on their handsets at considerable expense - but it does seem that general internet bits and pieces are attractive to the user and that, therefore, mobile video has the chance to realign itself fruitfully. Research firm Informa Telecoms and media predicts moblogging will be worth US$13 billion in 2011 - an incredible amount at first glance, but the advertising possibilities for entrepreneurs who wish to make an impact using mobile phones are palpable whether this means buying banner space on existing written blogs or producing eye-catching videos or video diaries of the kind that already circulate on computers catered for by YouTube. It is a quick way of updating customers on your progress - although originality, innovation and snappiness will be the order of the day as time progresses.
As camera and video phones become increasingly integral to social networking - expanding, some might say, on the popularity of websites like MySpace and Facebook - fresh advertising opportunities and even the possibility of creating one’s own new services are bound to occur. It may take time, but moblogging looks like being the sharp, easily-accessible way for the mobile generation to come by all kinds of information while on the go.
Article Written Exclusively by AdFero for Seriously Business
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